Case Study – McMeekins Cleaning

16 December 2021

Client:

McMeekins Cleaning


Industry:

Residential and Commercial Cleaning, End of Lease, Oven Cleaning, Window Cleaning


Goals with the site:

From our first appointment our client highlighted their need for a website as well as some graphic design work including vehicle signage, a promotional flyer and some work on their social media pages.


A website build was particularly important for the client as they wanted to promote their cleaning services and the areas they service in and around the Sunraysia district.


We also identified the need for both Google My Business & Bing Business Listings.


The process:

Once we identified the work to be done, we created a plan with the client so that Marketing could be done in stages across a couple of months and in a progressive order.


We started by assessing and doing works on the existing Facebook page including design of a new coverpic, post with cartoon character announcing services and updating logo and business description.


This was followed by vehicle signage design with print ready files sent to the signwriter.


Website works started with a clear plan of pages and sections that were identified during talks with the client.


Copy writing - Basic terminology was provided and then text expanded upon by Marketing Manager Rachel.


A new flyer has also been designed in line with branding to promote business services and includes the new website address with print ready artwork sent to the local printer.






Our graphic design team were able to re-create the client’s logo as well as design of cartoon characters that would form the basis of the design work. The team collaborated to create a consistent and clever design to match in with the clients existing brand and colours.







Following this, the marketing team designed and developed the website with an easy to find dropdown section to the types of cleaning services offered by McMeekins Cleaning.







Our team were able to obtain professional images for use on the website without needing to use private photos. These photos are generic but clearly align with the purpose of each cleaning page and section.






We also created both Google My Business and Bing Business listings so that McMeekins Cleaning can be found easily in the online world and called directly from a Google search on a mobile phone.



Visit the website at www.mcmeekinscleaning.com.au


To find out more, contact any of our friendly  Marketing team today.


Latest News

Sperannuation tax changes for large balances
15 October 2025
The government has announced it will make some practical changes to its proposed tax changes for people with large super balances (over $3 million) that will now take effect from 1 July 2026.
10 October 2025
Big changes are on the way for aged care, with new rules starting from 1 November 2025. While these changes aim to create a more sustainable and fairer system, they do bring added complexity — especially when it comes to understanding the fees and making the right financial decisions. Here are the five key things you need to know: 1. Aged care will cost more - but is still subsidised If you or a loved one is moving into residential aged care from 1 November 2025, the amount you’ll need to contribute will be higher. That said, the Government will continue to fund a large share of care costs - around 73% on average. But it will be important to consider your cashflow. 2. Expect new terminology and fee calculations The language is changing. Instead of the current “means-tested care fee,” you’ll now see new names like Hotelling Contribution and Non-Clinical Care Contribution. How much you are asked to pay will still be based on your income and assets, but new formulae may result in higher contributions than under the current rules. 3. Lifetime caps remain – but at a higher level A lifetime cap will continue to apply to limit how much you can be asked to pay as a non-clinical care contribution over your total stay in residential care. This cap is increasing to $130,000, but with a new safeguard, that no matter how much you pay, you will only need to pay this fee for a maximum of four years. This helps ensure fairness between residents with different levels of wealth. 4. Retention amounts are being reintroduced If you choose to pay a lump sum for your room (known as a refundable accommodation deposit - RAD), aged care providers will deduct a “retention amount” of up to 2% per year (capped at 10% over five years). While this increases the cost slightly, it may still be better value than paying the daily accommodation payment. 5. Good advice can prevent costly mistakes Navigating these new rules can be confusing - especially when you need to make major decisions about the family home, assets or pension entitlements. The cost of getting good advice is often small compared to the cost of getting it wrong. That’s why seeking qualified aged care financial advice is more important than ever.  If you're starting to think about aged care for yourself or a family member, now is the time to start planning and seek advice. As specialists in aged care advice, we can help you to make informed decisions with confidence and peace of mind. Please contact Lynde via the link below to chat more about these changes.
Victoria's Commercial and Industrial Property Tax Reform
19 June 2025
Victoria's 'Commercial and Industrial Property Tax Reform' and how this will affect Stamp Duty for these properties is discussed with Principal Solicitor Brad Matthews and host Gavin Nash. Changes are coming on July 1st 2024 in this area and Brad gives us great insight into how and what is changing - and when!
Vacant Residential Property Tax
19 June 2025
Victoria's 'Vacant Residential Property Tax' is discussed with Principal Solicitor Brad Matthews and host Gavin Nash. Changes are coming on July 1st 2024 in this area and Brad gives us great insight into how and what is changing - and when!
Show More